The Rise Of Online Bespoke: Here’s Why Custom-Made Style Is The Future Of Fashion
More sustainable, higher quality and a better fit: digital, customized clothing is the way forward.
The Rise Of Online Bespoke: Here’s Why Custom-Made Style Is The Future Of Fashion
More sustainable, higher quality and a better fit: digital, customized clothing is the way forward.
The fashion of the future is not one-size-fits-all.
In fact, interactive online tailors represent a huge new demand for bespoke pieces in a digital landscape - and that demand is growing. A 2017 Fashiontech study into consumers’ purchase habits found that 49% of Americans are interested in buying customized items, with 51% of those people saying that they would look for those customized garments online.
As the research concludes, "The future of fashion is tailor-made and online."
Enter: Q By QS.
The fashion-tech brand, helmed by innovative Lebanese American designer Que Shebley, and launched in 2014, is all about fusing traditional high-end craftsmanship with revolutionary new online customization tools. The result? High quality, bespoke tailoring, luxury footwear and leather goods which are shaping the future of individual style and how we shop for it.
Here’s why, in 2021, the world is finally turning its back on mass-produced fast fashion, and instead embracing individual style. With an exciting digital world offering more customization opportunities than ever before, this is only the beginning….
Interactive shopping is the future of retail
There is no getting around it: ecommerce is the future of retail. There’s been no greater evidence of that evolution than over the past year, where the events of Covid-19 have accelerated the digital transformation of the fashion retail industry at an unprecedented rate. In fact, it increased the shift to ecommerce by around five years, according to a report by IBM’s US Retail Index.Meanwhile, by 2023, global online sales are also forecast to reach 22% of all retail sales, and looking even further into the future, by 2040, Nasdaq forecasts that 95% of all retail purchases are likely to be made online, with traditional retail hardly existent.
New fashion tech means better fitting, made-to-measure pieces
One of the greatest things about fashion retail going digital are the new opportunities for interactivity and personalization it presents, For example, the 3D Foot Sizer tool offered by Q By QS, uses game changing yet easy-to-use technology to order bespoke footwear made to the exact size of your feet.
